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Entry Requirements
For students after O/L’s
Commencement
Colombo – 10th June 2024
Kandy – Pending
Matara – 15th March 2024
Programme Fees
Course Fee: Rs.40,000/= + Registration Fee: Rs.2000/=
Course Structure And Modules
Introduction to Marketing Management Function and Modern Marketing Landscape with Marketing Management Process
Introduction to Event Management , Event Planning, Selecting Event Venues and Sites
Introduction and Evolution of Digital Marketing
Introduction to Branding and Designing Compelling Brands
Digital Content Marketing and Social Media Marketing
Preparing Event Budgets and Event Marketing
Understanding Marketing Environment & Marketing Research
E commerce and E business
Monitoring Event Registrations & Work Operations
Measuring Brand Performance (Brand Audit with Case Study)
Understanding Consumer Buying Behavior
Global Branding & New Trends in Branding
Building and Managing Brand Equity
Designing 4Ps & 7Ps
Digital Entrepreneurship
New Trends in Digital Marketing – Introduction to Big Data and Artificial Intelligence in Digital Marketing
Search Engine Marketing and Search Engine Optimization, Social Listening and Digital Research
Website Planning and Web Analytics for Marketing
Digital Copyrights and Legal Framework in Marketing
Lead and Manage People in Events and Future Careers in Marketing