What is your next education pathway ?

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Department
Department
SCHOOL OF BUSINESS
Campus
Campus
Rajagiriya Campus
Level
Level
Certificate Programmes
Method
Method
Full Time
Duration
Method
03 Months
Medium
Medium
English

Entry Requirements

  • For students after O/L’s

Commencement

  • Colombo – 10th June 2024

  • Kandy – Pending

  • Matara – 15th March 2024

Programme Fees

  • Course Fee: Rs.40,000/= + Registration Fee: Rs.2000/=

Course Structure And Modules

  1. Introduction to Marketing Management Function and Modern Marketing Landscape with Marketing Management Process

  2. Introduction to Event Management , Event Planning, Selecting Event Venues and Sites

  3. Introduction and Evolution of Digital Marketing

  4. Introduction to Branding and Designing Compelling Brands

  5. Digital Content Marketing and Social Media Marketing

  6. Preparing Event Budgets and Event Marketing

  7. Understanding Marketing Environment & Marketing Research

  8. E commerce and E business

  9. Monitoring Event Registrations & Work Operations

  10. Measuring Brand Performance (Brand Audit with Case Study)

  11. Understanding Consumer Buying Behavior

  12. Global Branding & New Trends in Branding

  13. Building and Managing Brand Equity

  14. Designing 4Ps & 7Ps

  15. Digital Entrepreneurship

  16. New Trends in Digital Marketing – Introduction to Big Data and Artificial Intelligence in Digital Marketing

  17. Search Engine Marketing and Search Engine Optimization, Social Listening and Digital Research

  18. Website Planning and Web Analytics for Marketing

  19. Digital Copyrights and Legal Framework in Marketing

  20. Lead and Manage People in Events and Future Careers in Marketing